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The Proteus Leader Show #24: Branding & Company Culture

On this episode of the Proteus Leader Show, Erika talks with Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies. Denise is a big proponent of the idea that a company’s brand isn’t just something to communicate to clients; it should live at the heart of the organization’s culture. Together they offer useful advice about how to create a strong, positive culture that reflects your brand well.