You are previewing this content.

The Proteus Leader Show #47: Successful Change is Human-Centered

On this episode of the Proteus Leader Show, Erika talks with Neil Bedwell, the Founding Partner and President of Local Industries, who posits that “change is a marketing problem," and that successful change requires a human-centered approach – focusing not only on what the change will require practically, but even more on what people will need in order to make the change.